This research process is known as interpretive approach, interpreting existing knowledge, critically evaluating with an understanding of social realities of the research study (Thietart et al 2001). According to Thietart et al (2001), researchers are inspired from the three major research paradigms which represent the epistemological streams of organizational science. Paradigm term can be defined as a scientific practice of people’s perceptions towards philosophies and assumptions about the world and nature of knowledge (Hussey & Hussey, 1997).