Research "The attitude of tourists to Thailand selection in Phayao Province Phayao" This research aims to study the attitudes of tourists to Thailand to selection in Phayao. To study the features of the hotel in Phayao Thailand's tourists. And to find solutions to development of hotel services to tourists in Thailand Phayao. The population of this study was the tourists who arrived in Chiang Rai is a sample of 400 people by questionnaire. The results showed that Thailand tourists came mostly female. Aged 21-30 years living in the north. Graduate degree Occupation of respondents mostly business. And a single With the average salary per month. 10,001-15,000 baht attitudes of tourists from Thailand to choose 3, resulting in a great hotel with the tourists who come by, it is intended to attract the services of a hotel. At a high level (x ̅ = 3.73), followed by an accessibly. At a high level (x ̅ = 3.43) and facilities of the hotel. At a high level (x ̅ = 3.43), resulting in the service of the hotel in Phayao at a high level, respectively.