Swedish homeware giant Ikea is set to bin it's trademark maze-style shop layout.
Plans for new, smaller stores without the brand's well known love-it-or-hate-it set-up were announced yesterday.
Three new stores, featuring more room displays and online collections, are in the pipeline.
But a spokeswoman for the flat-pack colossus said the first one was “unlikely” to feature the famous blueprint.
Experts say the design is a clever weapon to get shoppers to part with their cash by making them pass as any products as possible
Even Ikea call it the “long way round”.
But critics say the zig-zag trail is confusing, leaving shoppers lost and not wanting to retrace their steps ‘against the tide’.