However, we know that by working with others we can develop
sustainable solutions and achieve progress. McDonald’s Europe is
proud to have chaired the SAI Platform Beef Working Group – which
Planet
Champion
brings together producers and processors from across the European
supply chain, along with key retailers as knowledge exchange
partners – to develop a set of Principles for Sustainable Beef Farming
with wide support from the industry. These principles, published in
November 2013, form a comprehensive framework for sustainable
beef production in Europe that aligns with global priorities and
principles.