่Since then,Red Bull has launched a ranae of products,including Red Bull Cola in 2008 and Red Bull Energy Shots in 2009. Today Red Bullhas annual sales of around 4 billion cans in 160 countriees. lt employs more than 7,700 people. Red Bull has a distinctive approach to marketing lt uses a progressive marketing strategy. this type of strategy aims to constantly evolve and develop the brand.This approach allows Red Bull to engage with consumers using new and exciting channels of communication.