Members ranked this value 12 and 13, respectively. Activists ranked “helpful” as their second-highest instrumental value. The other two groups both ranked it 14. All have a vested interest in what corporation do. “When corporations and critical stakehoder groups such as these [other] two come together in negotiations or contend with one another over economic and social policies, they are likely to begin with these built-in differences in personal value preferences… Reaching agreement on any specific issue or policy where these personal values are importantly implicated might prove to be quite difficult”.