Finally, those suppliers that understand and embrace the need for mutual cooperation will serve your organization most effectively. Collaborating with your supplier on mutual initiatives ensures they are aware of your requirements and, likewise, you are aware of what they have to offer. This understanding will lead to better solutions being provided and can represent new business opportunities for the supplier. Knowledgeable supplier representatives with your best interests in mind will advocate on your behalf within their organizations in order to provide you with solutions that address your needs in the best way possible and maximize your value for money.