Preventive medical efforts are directed toward individuals whose genetic, behavioural, personal or family history places them at greater risk of developing a serious disease or disability (Labonte, 1997).
While the medical approach improves or promotes health through the prevention of disease, it is not a “health promotion” approach in that it is directed toward specific diseases rather than a positive concept of health.
This distinction holds true for treatment and rehabilitation efforts which are directed toward the care of specific diseases and injuries.