Behavioural
Students and young professionals to boost energy during work long day at work.
RED BULL sugar-free:
Demographics
Women aged 16-29
Geographics
Mainly in the city where there are many young professional women.
Psychographics
Drivers who are tired and need and increase in concentration. Women who want energy boost but are on a diet.
Behavioural
Women who own a car and use it often for long journeys or are always stuck in traffic after work as well as tired health.