In our example, your local stats store Stats "R" Us launched a marketing campaign, with three different strategies (variable name:
promo; value labels: Strategy A, Strategy B, Strategy C). Stats "R" Us launched campaigns in markets of three different sizes (variable name: mktsize; value labels: Small, Medium, and Large), and measured the sales in each store every three months over the course of one year (4 time points; variable names: sales.1, sales.2, sales.3, and sales.4; see data below).