Specific: I will become a well-known expert on the topic of small business accounting.
Measurable: I will be successful if I am asked to speak publicly on the topic at least once a month, receive interview requests every week and write one article per month for a top industry publication.
Attainable: I will accomplish this by acquiring the services of a PR/publicity firm and launching a publicity campaign.
Relevant: Establishing myself as a small business accounting expert will reinforce my 20+ years of experience in the field and allow me to reach more small business owners who need accounting advice.
Time-Based: I want to be considered a small business accounting expert in two years.