In order to reach its goal of becoming the Pacific Northwest's premiere adventure travel agency, ATI will adopt the following strategy:
Establish ATI's reputation as a differentiated, specialty provider of adventure travel. This will be accomplished through a diverse marketing communications program at ATI's target market, utilizing various media.
Provide unparalleled service to the people of Woodville in order to gain repeat business and build trust. This will include providing superior service in all phases of the transaction, including timely follow-through.
Aggressively promote adventure sports as healthy and exciting activities and those who participate in them as pioneers, heroes, and true Pacific Northwesterners.