Generally it is not recommended for Best Western Premier hotels to use their own property logo. If it is being used, the property logo can never be more prominent than the Best Western Premier logo. When both the Best Western Premier and property logo are used, the property logo must be separated from the Best Western Premier logo.
• The words “Best Western Premier” must be integrated in the property logo. The resolution of this is, that the brand Best Western Premier will be recognized first which will increase the awareness of Best Western Premier and in turn, your property.