Bollywood actor likened to an Indian Tom Cruise, decided to endorse
Fair & Handsome. Euromonitor International forecasts that
in the next fi ve years, spending on men’s grooming products will
rise 24 percent to 14.5 billion rupees, or US$320 million.
A recent product review in www.mouthshut.com, praises Fair &
Lovely fairness cream: “[Fair & Lovely] contains fairness vitamins
which penetrate deep down our skin to give us radiant fairness.” “I
don’t know if it can change the skin color from dark to fair, but my
personal experience is that it works very well, if you have a naturally
fair color and want to preserve it without much headache.” “I
think Riya Sen has the best skin right now in Bollywood. It appears
to be really soft and tender. So, to have a soft and fair skin like her
I recommend Fair & Lovely Fairness Lotion or Cream.” Yet “skin
color isn’t a proof of greatness. Those with wheatish or dark skin
are by no way inferior to those who have fair skin.”
Here are a few facts from Hindustan Lever Ltd.’s homepage:
Lever Limited is India’s largest Packaged Mass Consumption
Goods Company. We are leaders in Home and Personal
Care Products and Food and Beverages including
such products as Ponds and Pepsodent. We seek to meet
everyday needs of people everywhere—to anticipate the
aspirations of our consumers and customers and to respond
creatively and competitively with branded products and services
which raise the quality of life. It is this purpose which
inspires us to build brands. Over the past 70 years, we have
introduced about 110 brands.
Fair & Lovely has been specially designed and proven to
deliver one to three shades of change in most people. Also
its sunscreen system is specially optimized for Indian skin.
Indian skin, unlike Caucasian skin, tends to “tan” rather
than “burn” and, hence, requires a different combination of
UVA and UVB sunscreens.
********ข้อ9. Listen to "In India, Skin- Whitening Creams Reflect Old Biases," NPR, November 12, 2009 Consider this information in your analyses.