The local tourism organisations are responsible for the management and/ or marketing of tourism based on a smaller geographic area, local government, city or town (UNWTO, 2004). Wang (2011) opined that a local tourism office can be involved in the management of tourism at the local level. This can be done through collaboration between the local government and cooperative society of tourism businesses within the destination. However, a review of literature indicates that there is a dearth of academic interest in local DMMOs for rural tourism destinations and in practice. This is because most of the promotion and marketing of rural destinations are managed by regional tourism organisation (Pike, 2008); and state tourism organisations. In this circumstance, tourism development, attractions and awareness especially in destinations that are not popular have not been fully explored.