The surveys led to the overall impression of an intense, diverse and self-controlled media use by UB students.
Regarding the acceptance values of all surveyed media services, a comparison of the UB data to the other surveyed
universities hints to an overall global media usage culture, that is overlaid by several national and local differences.
To compare the acceptance of the different media services, an acceptance ranking was generated, using the mean
values (see methods part). This ranking shows, that especially online information services and mobile computing
devices are highly accepted among Spanish students as wells as students from other countries. All surveys show the
common result, that Google web search and the usage of a university external e-mail-service are among the most
accepted media services. In addition to that, UB students show a special affinity to Google as they also use not only Google web search but also other Google services more often than students from other surveyed universities. Also
the social web and its protagonists Facebook and YouTube are more and more disseminating into students’ learning
environment in the surveyed countries, though with different intensity. At the same time services like Twitter and
other web 2.0-services that are discussed intensely regarding their potential for higher education are accepted only
on a low level in all countries. The classical textbook still forms a basic pillar of learning but is already gradually
beginning to be replaced by electronic textbooks and other electronic text media.