Crowdfunding platforms depend on an online social
community. Drawing on the social sciences, scholars
propose how to get such a community started, integrate
newcomers, encourage commitment, regulate behavior
when there are conflicts, motivate contributions, and
coordinate those contributions to maximize benefits for the
community [23].
Scholars identify motivations for contributing to online
communities, including desire for knowledge, social
standing, peer companionship, approval, desire to improve
society, and to be autonomous [13]. Weng and Fesenmaier
categorize motivations in five main categories:
instrumental, efficacy, quality assurance, status, and
expectancy [22].
Crowdfunding platforms depend on an online socialcommunity. Drawing on the social sciences, scholarspropose how to get such a community started, integratenewcomers, encourage commitment, regulate behaviorwhen there are conflicts, motivate contributions, andcoordinate those contributions to maximize benefits for thecommunity [23].Scholars identify motivations for contributing to onlinecommunities, including desire for knowledge, socialstanding, peer companionship, approval, desire to improvesociety, and to be autonomous [13]. Weng and Fesenmaiercategorize motivations in five main categories:instrumental, efficacy, quality assurance, status, andexpectancy [22].
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