Three factors that influence McDonald’s strategic, tactical, operational and contingencyplanning:
The legal, ethical and corporate social responsibility effects the company’s strategic, tactical andcontingency planning. Company has to keep its ethical and social issues preplanned in theplanning phase as McDonald has done this. They plan all the activities properly so that thesefactors do not effect’s the company negatively. They also solved their legal issues so that their good will never get affected from this. McDonald always keeps their customers on focus andplans their activities according to cultural values and norms. They molded their self according totheir customers values, cultures, atmosphere, believes and norms. Diversity and global expansionare the issues which make McDonald’s to change their policies according to the values andnorms of that community. Now while making policies, rules and other strategies companiesalways keep in mind business ethics because now this is become important as other business