Product Development Based on Customer Feedback
Customer opinions and needs play a vital role in UNIQLO’s product development. The UNIQLO Customer Center receives approximately 90,000 comments from customers annually. Our HEATTECH products, for example, have been refined each year based on customer feedback — such as comments asking for softer fabric, a function to keep skin both warm and prevent dryness and an expanded range of colors. It is precisely this customer feedback that makes it possible for UNIQLO to produce the high-quality apparel that it does.