An excellent chance for Slovak companies how to attract public awareness is taking part in the competition organized by the Slovak Ministry of Labour, Social affairs and Family titled as an Employer helpful towards to families, gender equality and equal opportunity, the price of which might motivate them to take steps in the field of gender equality. Other important factors on the labour market are cultural differences of a specific country. For example, position of women in Arabic countries, compared to the developed European or American continent, is substantially different. In case of employing applicants from different cultural backgrounds, it is important to take into account the cultural differences and to find proper ways of integrating them into the working environment. On the part of the employer, all these and further factors must be taken into consideration and take optimum actions for the elimination of the negatively perceived factors of gender stereotypes.