In order to answer those questions, this paper will focus on analysing the elements that have the potential to induce a specific kind of behaviour, by looking at theories on Technology Acceptance, Social Influence and Persuasive Technologies. The next step will be conducting the analysis of the “Stop Phubbing” campaign, an initiative that identifies new technology as being responsible for negatively influencing people’s way of interacting in a social environment. The findings of this analysis will be used as a comparative example in suggesting new approaches to dealing with the addressed issue.