Haier's Core Value:
Rights and Wrongs – Users are always right while we need to constantly improve ourselves.
Development Concept – Entrepreneurship and innovation spirits
Interests Concept – Win-win Mode of Individual-Goal Combination
Rights and Wrongs Sense of “Users Are Always Right, While We Need to Improve Ourselves” Is the Driving Force for Haier to Create Values for Users.
According to Haier’s employees, users are always right; therefore, they not only try their best to meet users’ requirements, but also create various choices for users; Haier’s employees think that they need to constantly improve themselves because only in this way can they constantly deny, challenge and transcend themselves to realize achievement by establishing innovation out of change.
The two form the inherent genetic characteristics of Haier’s sustainable development: Remain in case of world changes and keep in pace with the social development.
Besides the two spirits (entrepreneurship and innovation spirits) of Haier employees, the gene helps Haier to form the core capacity characteristics to maintain competitive advantage in the changeable market: The more drastic the world changes, the faster the speed of users’ variation; thus the more permanent the inheritance will be.