In 1991,Michael Rose, an industry expert, made the followingpre-
diction about leisure travel in the new millennium: "To talk about a society in which leisure is the most important thing flies in the face of the work ethic and religious codes which have dominated our coun- try, Japan, and many in northern Europe for generations. But it is be- coming increasingly clear that the new century willsee [a society] dom- inated by leisure."! Entrepreneurs are tapping into many previously unexplored leisure and recreational activities. New forms of escapist activities, including places to house the participants, spring up almost daily.