Since 2014, increasing numbers of China’s outbound tourists have been opting for other destinations that offer historical and cultural experiences, as well as shopping.
The analyses showed that last year China produced 109 million outbound tourists who spent a total of US$229 billion (approximately Bt8.2 trillion).
These statistics consolidate China’s position as one of the top global sources of tourists, in terms of both number of trips and money spent during international travel. At the same time, there have been profound changes in the behaviour of the typical Chinese traveller, with Chinese Millennials firmly established as the core drivers of China’s outbound tourism spending.