An in-depth study of the topic is presented in order to awake managers’ awareness of
cultural importance during the process of international knowledge transfer. Through
analyzing and discussing the reasons of the conflict deriving from cultural difference,
a practical study is provided to managers to help them having a picture about what
barriers culture brings to the cross-cultural management. Make sure that those barriers
are in manager’s mind when they managing multinational firms.
When entering from a LC culture into a HC culture, firstly, managers should take
their times and learn the differences of the communication and the culture. In a
business context, mutual creation of value is dependent on mutual learning and
mutual adaptation of multinational firms.