.It
is much easier to compete with competitors for company, which created brand awareness in the market. Because
holding stable old customer in the company and keeping the acquisition of goods and services of satisfied
customer is much easier than making other potential new customers to purchase goods and services of the
company. Especially in those countries, where an adequate level of economic stability and competitive conditions
are not formed yet brand awareness has become much more important for enterprises for reasons of persistence,
domination in the sector, competitiveness and desirability.