5.3. Model of intention to return
To estimate the impact of the dissatisfaction-based evaluations on the intention to return, only the information corresponding to the Island of Majorca was used. The estimated model was a binary logit model, and its dependent variable took the value of 0 if the respondent pointed out that he/she had no intention of returning to this destination in the next two or three summers (53.9% of those surveyed), and a value of 1 in the opposite case (46.1%). The variables included were the same as those used in the above model of satisfaction, with the addition of a variable referring to the number of previous visits to the archipelago. This variable measures the number of visits during the most recent five years leading up to the survey, with a maximum value of “more than four”. The percentage of correct assignment of the estimated model was 68.04%, and coefficients of R2 of Cox and Snell and of Nagellkerke equal 0.160 and 0.213.
5.3. Model of intention to returnTo estimate the impact of the dissatisfaction-based evaluations on the intention to return, only the information corresponding to the Island of Majorca was used. The estimated model was a binary logit model, and its dependent variable took the value of 0 if the respondent pointed out that he/she had no intention of returning to this destination in the next two or three summers (53.9% of those surveyed), and a value of 1 in the opposite case (46.1%). The variables included were the same as those used in the above model of satisfaction, with the addition of a variable referring to the number of previous visits to the archipelago. This variable measures the number of visits during the most recent five years leading up to the survey, with a maximum value of “more than four”. The percentage of correct assignment of the estimated model was 68.04%, and coefficients of R2 of Cox and Snell and of Nagellkerke equal 0.160 and 0.213.
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