Have you ever spent an overwhelming amount of time and resources designing something that a client or user discards in a matter of seconds?
•Designing a product without continual validation is like walking blindfolded over a plank into a sea of sharks.
–Apple New Product Process (ANPP): creating and testing hundreds of early prototypes
•Low-fidelity prototyping helps us to find the middle ground between overspending and overthinking, between too little investment and too much user validation.
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