At this level, we refer to data metrics (and by implication we mean master data),
but in reality the term data quality is more commonly referred to by users (incorrectly),
since this implies the desired state of the data being measured.
Master data needs to be "fit for purpose" and this means "of the right quality."
But how is this defined exactly? In "Toolkit: Assessing Key Data Quality Dimensions," we explore the different kinds of data quality.