1.1 Sales analysis
Sales analysis involves gathering, classifying, and studying the sales data of an organization. It is one of the means by which an organization can analyze its performance and it helps sales managers to plan and direct the sales efforts. It helps the organization in the overall management of its operations. Marketing cost analysis helps an organization to identify opportunities to increase the effectiveness of its marketing expenditure. The different types of analysis used are - sales variance analysis, market share analysis, and marketing expense-to-sales variance analysis.