How to Use This Report
We report to share the journey of our strategy, approach and progress
on sustainability issues: how we approach sustainability and innovation,
how we work, where we have the greatest impacts on the environment
and society, what we aim to do, and our progress and performance.
Information in this report is gathered and reported for the fiscal years
2010 and 2011. NIKE, Inc.’s fiscal year starts June 1.
The information in this report primarily reflects our operations
associated with the NIKE Brand (which accounted for about 87 percent
of revenue in FY11), but throughout the report we describe our progress
in reporting across all of our brands, and where information is specific
to the NIKE Brand. Data contained in our reporting is based on the best
information available to us from various sources across our value chain,
including primary data, as well as secondary data from contract