Gannett also incorporated less traditional value-added features to keep readers interested. The paper added 1-800 and 1-900 "hot-line" numbers that readers could call for expert information on financial planning, college admissions, minority business development, taxes, and other subjects. Thousands of readers responded to reader-opinion polls and write-in surveys on political and current event issues. Editorial pages were also redesigned to provide more room for guest columnists and to encourage debate. Gannett also initiated a high school "Academic All Star" program that was later expanded to include colleges and universities. The increasing ubiquity of the Internet in the late 1990s also resulted in some changes in content. For instance, the Money section began to focus more on technology issues and to look at business through an ecommerce perspective.