The word "kingyozake" developed, a joke playing on the fact that sake diluted too far would be
weak enough for even goldfish to swim about in.
Even in those days, however, Imayo-Tsukasa never diluted its sake,
and there are still anecdotes about sake vendors loving the product we provided.
They used to say of "IMAYOTSUKASA -- offering not just Kingyozake, but majestic KOI sake."
This sake is as majestic and brilliant as the KOI carp.