It is assumed that BI may support decision making on all levels of management regardless of the
level of their structuralisation (Olszak, & Ziemba, 2003). On the strategic level, BI makes it possible
to set objectives precisely and to follow realisation of such established objectives. BI allows
for performing different comparative reports, e.g. on historical results, profitability of particular
offers, effectiveness of distribution channels along with carrying out simulations of development
or forecasting future results on the basis of some assumptions.