Decisions were made cognitively to promote a sense of unknowledgeability, that is one could not be held accountable for what they did not know. However, it is the responsibility of an organization's governing body and/or representatives to understand and knowingly have knowledge of the workings of the organization. The debacle that occurred at Enron was not only about impending financial collapse, but also about the lack of moral responsibility the top executives had for the company‟s employees, the company, society, and themselves. Intentions were more based on the self-interest greed principle, rather than on an ethical principle. The greed principle can be described as the desire for individuals to want more and more based on a financial gain for self rather than for the well-being of others (emphasis ours).