Thus, we hypothesized that individual differences in shopping enjoyment have substantial influences on seeking enjoyment. Results revealed a positive correlation between these two scales, confirming our hypothesis.
Finally, the shopping smart scale contains statements such as “When I shop smartly, I feel like a winner,” and “When I go shopping, I take a lot of pride in making smart purchases.” These statements were hypothesized to be associated with accessibility and shopping costs. The positive relationships between shopping smart and the four SVO scales confirmed our hypotheses: .496 with accessibility benefit, .371 with search cost, .420 with transportation cost, and .260 with psychic cost.