As Franziska Roesner and her colleagues discuss in “Augmented Reality: Hard Problems of Law and Policy,” AR could lead to illegal discrimination, violation of intellectual property rights, and misleading information (Proc. ACM Int’l Joint Conf. Pervasive and Ubiquitous Computing: Adjunct Publication, 2014, pp. 1283–1288). The potential for misuse is high. However, once set in motion, technology never stops. The valid concerns will be addressed in time, and AR will likely become the most disruptive of the user-experience technologies.