1) Small car market is becoming prominent in the state due to its limited road and parking
space availability. Many of the major players in the market have launched their small car
variant in the market, enthused by the excellent response elicited by Tata‟s Nano car.
2) Middle level segments – Sedan and Higher Sedan executive models are really growing
and gaining momentum in the state
3) Customer focus is a major differentiator in the passenger car industry, wherein the
customer looks for personalized care for his after sales service with the manufacturer /
distributor.
4) Since there is a major percentage of commoditization in the automobile industry, due to
the many choices of brands available immediately, manufacturers have to look internally,
if there are making enough growth in the industry, whether it is due to their incompetence
or reduced levels of customer satisfaction.
5) For the youth, who is on the move, peer group is the greatest influencing factor, of their
car purchase decision.