The real win is in making relationships that stick. At the outposts, the goal is not to talk about yourself and your offers. It's about engaging with others making relationships and being accessible, should the need arise. Some tips:
-Set up Google Alerts (google.com/alerts) search on not just your company and product name, but also to pinpoint ways people might that your product or service identify a problem identify a problem that your product or service can solve.
-Use Twitter search (search twitter.com) to do the same.
-Talk with others about their interests long before you talk about your company
-When you take on new customers, ask if you can follow them on Twitter and suggest they “like” your Facebook page. Invite them to communicate with you through these outposts.