Thailand is one of the world’s biggest per capita exporters and consumers of chicken. But the more than 1 million hectares of maize needed to keep those chickens fed have created serious environmental problems, from soil erosion and the loss of forest reserves to water contamination from fertilizers and pesticides. UNDP convened gatherings of maize farmers, chicken ranchers, retail buyers, environmentalists, and Thai officials, who agreed to begin working together to find more efficient, environmentally sustainable ways to grow the maize and raise the poultry needed to satisfy consumer demand.