Initiating the change process in the organization
(50%), broadening of the performance measures (45.8%),
and facilitating the integration of business plans with
the financial plans (45.8%) are the major motivations for
the implementation of the Balanced Scorecard amongst
the different sectors in corporate India as is evident from
Table 4. The other management motivations include
translating corporate vision and strategy into integrated
set of objectives and measures, benchmarking, and
making visible trade-off between long-term growth and
short-term improvements.
The service sector firms assign more importance to
making visible the trade-off between long-term growth
and short-term improvements vis-à-vis the manufacturing
sector firms while implementing the Balanced Scorecard
in their organization.