During the month of March, we’re making it easy to make the world a better place. Round up your grocery bill at the registers March 1-14 and donate those pennies to Whole Planet Foundation® for global poverty alleviation. Because Whole Foods Market covers the Foundation’s operating costs, 100% of your donation will benefit impoverished entrepreneurs — mostly women — with a microcredit loan and the chance to escape generational poverty. Whole Planet Foundation is funding microcredit in 70 countries in Africa, Asia and the Americas, as well as in the United States, Canada and the United Kingdom where Whole Foods Market sources products.
Microcredit is small loans — usually $300 or less — requiring no contract or collateral, providing microentrepreneurs such as Cynthia with the opportunity to create or expand a home-based business and lift themselves and their families out of poverty over time. Cynthia is a client of Whole Planet Foundation’s microfinance partner Grameen Ghana in West Africa where baskets sold in our stores originate.