The
hospital setting and health worker practices played a contributing and reinforcing role. The paper discusses ways of reestablishing
trust in women’s bodies and breastfeeding, while respecting difference and diversity. It argues for
embracing the concepts of embodiment and relationality whilst avoiding a return to essentialism. This requires
collective efforts to erode deeply embedded cultural understandings of women’s bodies centring upon disembodied and
efficientproduct ion.