Decision for purchase made based on value
customer satisfaction delivered by product
offering
Product fulfills
satisfies Need
want
Value is products capacity to satisfy needs
wants as per consumer’s perception or estimation.
Each product would have a customer
price elements attached to it.
Products capacity to satisfies.
Price of each products.
Benefit that the customer gains from owning and using a product compared to the cost of obtaining the product
Depends on the product's perceived performance in delivering value relative to a buyer's expectations.