In the survey there were four sections. In the first section, general approach of food
consumption and paying behavior of Turkish consumer were examined. In the second
section, food safety and labeling perceptions of Turkish consumers were analyzed. In
the thirds section, awareness of COOL products, demand and willingness to pay function
were questioned .in the last section demographic variables of consumers were analyzed.
Besides yes/ no questions, there were some open ended questions in the survey
for the perception of the COOL food products. In this study we will focus on the data
obtained from the third section.