Traditionally, a destination has been observed on several
different geographical levels. Continents, countries, regions, local
government units, resorts, or even individual attractions designed
for tourists can be regarded as destinations (Framke, 2002;
Saarinen, 2004; UNWTO, 2007). For example, all of Europe can be
the destination of a Japanese holiday tourist who visits six different
cities within two weeks, while London alone may be the destination
of a German business tourist (Buhalis, 2000). In many cases, a
larger destination comprises several smaller attractions or places
(Lew & McKercher, 2006). The differences that appear in respect of
the spatial extent and scale of tourism destination are also
emphasised in Lew’s (1987) organisational perspective and Pearce’s
(2014) geographical dimension.