Our interactions with these companies have shown that they struggle to show success in their Organizational Engineering (OE) related initiatives – primarily complex EA and Service-Oriented Architecture (SOA) initiatives5 . There are documented reasons why EA projects have limited success [Kamogawa05] with the primary ones being: (a) a lack of well-defined, measurable improvement goals that align the services delivered at every level of the organization, its components and its infrastructure both to and from the strategy of the organization and (b) the lack of “actionable” methodologies to guide and direct implementations that appropriately reflect these goals, in the presence of ongoing operations and legacy components. In today’s highly-dynamic service-oriented economy, there is a critical need for prescriptive and evolutionary methods to improve the performance of services and service delivery in a manner that enables “sense-andrespond” [Haeckel99].