1.Planning: Mr. Abhisit Lapathankul initially started his business by setting the goals this company. According to Mr. Abhisit, desired to achieve high level of profit that able to cover all of the total cost of provided services of this company and also have the potential to grow in the future. Moreover, he also concerned about his customers, so he decided to provide the higher quality of the products and services to the customer to meet the customers’ satisfaction and to increase the customer’s loyalty as well. For the employees’ dimension, the organization’s goal that he has already set also considered about the welfare of employees. He found that the employee must feel happy in working within the company that can bring them to increase productivity and speed up the company achieved the goal to guarantee that the company will not destroy or achieve profit in short term.