Having said that there is growing demand for quality food products, it also means that Singaporean consumers are increasingly health conscious as well. It is obvious that vegetables and fruits are dominant in their diet, though per capita consumption of fruits has decreased from 82.5kg in 1997 to 72.3kg in 2007. The decrease in fruits is compensated with an increase from 71.7kg in 1997 to 85.7kg in 2007 in per capita consumption of vegetables.