At the same time, there has been a growth in programmes in tourism education offered to a worldwide audience on-line and demand for education in this field through overseas study in Australia, Hong Kong, the UK, the USA and elsewhere remains high. However, such provision is largely structured upon demand from students from developing countries seeking to acquire skills and knowledge as imparted by academic and professional experts in the developed world. This is a questionable model of knowledge transfer and one that Botterill and Baum (2006) describe as neo-colonial in impact.